PCD stands for “Propaganda Cum Distribution.” In the pharmaceutical industry, PCD pharma franchise refers to a business model where a pharma company gives the right to distribute its products to an individual or a group. These distributors are often called “franchise partners” or “PCD distributors.”
Under this model, the pharma company provides products, promotional materials, and support to the franchise partner. The partner, in turn, sells these products under the brand name of the pharma company in a specific geographical area. The franchise partner benefits from the established brand name, quality products, and promotional support, while the pharma company expands its reach and market presence through the distributor’s efforts.
Overall, PCD pharma franchise is a mutually beneficial arrangement where both parties work together to promote and distribute pharmaceutical products.
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